The challenge for the brand extension of Chobani is how can we translate the experience of making yogurt into making beauty care? We looked at the engaging interaction between creators and customizers at the Chobani SoHo Cafe and what makes it so successful.
Chobani Nourish strives to bring the best and brightest of people, inside and out. The consumer will have an engaging and customizable experience. We believe in where it comes from, how it’s made, and how it makes you feel.